Google Ads, YouTube Ads, Bing Ads & Google Retargeting Guide
Learn Google Ads, YouTube Ads, Bing Ads & Google Retargeting. Write Ad Copy. Use Extensions, Responsive & Discovery Ads.
What you'll learn
- Set Up Your Google Ads Account. Use Google Coupon. Write your
Google Ad Copy. Create Your First Campaign. Get your Advertising Up &
Running.
- Choose the Right Keywords. Optimise your Google Ads Targeting.
Learn New Keyword Matching Options. Use Efficiently Negative Keywords.
- Understand Everything About Search Terms Reports. Use Auction
Insights to Compare Performance. Determine a Bid Strategy Based On your
Goals.
- Improve your Google PPPC Quality Score. Make Use Of Ad Extensions.
Learn Retargeting. Set Up Google Shopping (Google Merchant Centre).
Requirements
- AN INTERNET CONNECTION. No Previous Knowledge of PPC is Required at
ALL. Only Determination and a Hunger to Learn. We will Teach you the Rest.
Description
LEARN GOOGLE ADS, YOUTUBE ADS, BING ADS &
GOOGLE RETARGETING FAST & FUN!!! SETUP YOUR GOOGLE SEARCH CAMPAIGN TODAY.
ENJOY 17 INTERACTIVE QUIZZES A, B, C, D. LEARN HOW TO SET UP YOUR GOOGLE ADS
ACCOUNT, USE GOOGLE COUPON, WRITE YOUR GOOGLE AD COPY, CREATE YOUR FIRST
CAMPAIGN, AND GET YOUR ADVERTISING UP & RUNNING. IN THIS GOOGLE ADS COURSE
YOU WILL WALK-THROUGH SETUP, CONFIGURATION, CREATING AD COPY, ADDING YOUR
KEYWORDS, AND OPTIMISING YOUR ADS TO DRIVE TRAFFIC TO YOUR WEBSITE. YOU WILL
LEARN HOW TO SETUP RETARGETING AND GOOGLE SHOPPING (GOOGLE MERCHANT CENTRE).
YOU WILL ALSO LEARN HOW TO CREATE GOOGLE ADS PERFORMANCE REPORTS WITH GOOGLE
DATA STUDIO. ALL SCREEN RECORDINGS SHOW NEW GOOGLE ADS MANAGER LAYOUT.
SETUP YOUR
GOOGLE SEARCH CAMPAIGN TODAY
Google Ads
are a great way to boost your brand profile, generate more leads and traffic,
and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC)
ads, where advertisers pay per impression on an ad. PPC marketing is a
tailorable, affordable form of web marketing, but to succeed, and not waste
money, you must take the right approach. Typically it takes many years of
experience to gain the in-depth knowledge necessary to get the most out of your
PPC campaign.
With this
Google Ads course, we aim to get you on the road to success faster, and as long
as you are willing to put the work in, and apply our techniques and strategies,
you'll be well equipped with everything you need to succeed. The strength of
advertising with Google lies in its massive market reach and the ability it
gives you to create highly targeted campaigns. With Google Ads you can drive
quality traffic to your brand, garnered from people searching Google for
products and services, similar to the ones you're offering.
To boost your
reach, ads from Google often feature across other platforms, including YouTube,
Blogger, and the Google Display Network. Another great feature of Google Ads is
the Google Ads Analytics dashboard, which allows you to monitor the performance
of your ads over time. This helps you hone the effectiveness of your Google Ads
and adjust your content and target audience for a more optimal return on your
investment. It's definitely worth investing in Google Ads, as even if you're
ranking well organically, your results are likely to appear lower than those
who have paid to promote.
WRITE GOOGLE
ADS COPY THAT PEOPLE LOVE TO CLICK ON
If you want
maximum click throughs, you must use copywriting strategies that evoke strong
emotion and are targeted to your ideal reader. The best type of AD COPIES are
short and punchy, with enough impact to arouse curiosity, or provoke a
reaction. Incorporating numbers is a great way to make AD COPIES sound more
specific.
CHOOSE THE
RIGHT KEYWORDS
Search for
words or phrases related to your products or services. The keywords you choose
are used to show your ads to people. Select high-quality, relevant keywords for
your ad campaign to help you reach only the most interested people, who are
more likely to become your customers.
OPTIMISE YOUR
GOOGLE ADS TARGETING
Targeting ads
is an essential part of a successful advertising campaign. You may have
designed the perfect ad, but you'll need to show it to the right people at the
right time to better reach your goal. Google Ads offers different ways of
targeting your ads.
LEARN NEW
KEYWORD MATCHING OPTIONS
Keywords are
words or phrases that are used to match ads with the terms people are searching
for. The keyword match types dictate how closely the keyword needs to match
with the user’s search query in order for the ad to be considered for the
auction. So you could use broad match to serve your ad on a wider variety of
user searches or you could use exact match to hone in on specific user
searches.
USE
EFFICIENTLY NEGATIVE KEYWORDS
Negative
keywords let you exclude search terms from your campaigns and help you focus on
only the keywords that matter to your customers. Better targeting can put your
ad in front of interested users and increase your return on investment (ROI).
UNDERSTAND
EVERYTHING ABOUT NEW SEARCH TERMS REPORTS
Use the
search terms report to identify new search terms with high potential, and add
them to your keyword list. Look for search terms that aren't as relevant to
your business, and add them as negative keywords. This can help you avoid
spending money showing your ad to people who aren't interested in it.
USE AUCTION
INSIGHTS TO COMPARE PERFORMANCE
The auction
insights report lets you compare your performance with other advertisers who
are participating in the same auctions that you are. This information can help
you make strategic decisions about bidding and budgeting by showing you where
you're succeeding and where you may be missing opportunities for improved
performance. The auction insights report is available for both Search and
Shopping campaigns.
DETERMINE A
BID STRATEGY BASED ON YOUR GOALS
Google Ads
offers several bid strategies that are tailored to different types of
campaigns. Depending on which networks your campaign is targeting, and whether
you want to focus on getting clicks, impressions, conversions, or views you can
determine which strategy is best for you. In this article, we'll describe how
to use your advertising goals to choose your bid strategy.
IMPROVE YOUR
GOOGLE PPC QUALITY SCORE
Google uses
your PPC Quality Score (QS) to decide how your ad should rank. The higher your
quality score, the better your position will be. This score factors in how
relevant your landing page and ads are to the keywords you've selected and also
assesses your expected clickthrough rate.
MAKE USE OF
AD EXTENSIONS
Ad Extensions
let you supplement your Google ad with one of five additional features for no
extra cost. You can select from a Sitelink, Call button, Location info, or App
download link, or can choose to showcase an Offer instead.
LEARN GOOGLE
ADS RETARGETING
Retargeting
is a way to connect with people who previously interacted with your website or
mobile app. It allows you to strategically position your ads in front of these
audiences as they browse Google or its partner websites, thus helping you
increase your brand awareness or remind those audiences to make a purchase.
SET UP GOOGLE
SHOPPING (GOOGLE MERCHANT CENTRE)
If you're a
retailer, you can use Shopping campaigns to promote your online and local
inventory, boost traffic to your website or local store, and find better
qualified leads. To get started, you'll send us your product data with Merchant
Center and create a campaign in Google Ads. Then, we'll use your campaign to
create ads on Google and around the web where potential customers can see what
you're selling. We call these placements Shopping ads because they appear in a
different, more visual format. In contrast to a text ad, which displays text
only, Shopping ads show users a photo of your product, plus a title, price,
store name, and more. These ads give users a strong sense of the product you're
selling before they click the ad, which gives you more qualified leads.
CREATE VISUAL
PERFORMANCE REPORTS WITH GOOGLE DATA STUDIO
You can add
Ad Manager as a data source in Data Studio to create data visualisation
reports. The most popular Ad Manager report dimensions and metrics are
available. These reports can be securely shared with others in your
organisation or publicly.
WHEN YOU
ENROL, YOU ALSO GET:
- COURSE MATERIALS AND TUITION Worth AT LEAST $1080 - you get it all
- for a tiny fraction of the cost!!!
- Handy PDF & MP3 packed with useful and FREE EXTRA RESOURCES you
can download from our Resource Centre
- Lifetime access & Lifetime updates
- Udemy certificate of completion - ready for download
- 30-day money back guarantee
- Fast & friendly support in the Q&A section - ask me a
question ANYTIME
ONLINE PPC
ADVERTISING HAS BECOME ONE OF THE MOST IN-DEMAND SKILLS OF 2022. IN FACT,
ONLINE PPC ADVERTISING JOBS CAN PAY UPWARDS OF $100K PER YEAR. WHY? EVERY
BUSINESS CAN BENEFIT FROM SOMEONE WHO CREATES GREAT GOOGLE ADS CAMPAIGNS. FROM
STARTUPS TO FORTUNE 500S AND EVERYTHING IN BETWEEN, ONLINE ADVERTISING CAN MAKE
OR BREAK THE SUCCESS OF AN ORGANISATION.
WE LOOK
FORWARD TO WELCOMING YOU ON BOARD AS OUR NEWEST STUDENT,
Ing. Tomas
Moravek & Hazel Owens
Who this course is for:
- For You.
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